For years, Target has been at the forefront of bringing designer goods to the masses by working with labels and brands who didn't have widespread availability due to either prohibitive price points or distribution to only the top tier boutiques and departments stores, most frequently located in big cities. Unfortunately for guys, Target's role as a great democratizing force in the fashion industry has mostly benefited only the ladies, with collaborations that focused predominantly on womenswear designers and women's goods.
But with Target Collective, that's all changed.
Target Collective is the big box retailer's first foray into a specially curated design collection just for men. As an added bonus, each of the items included in the assortment - ranging from messenger bags to chinos - are all 100% made in the USA.
The brands represented include Billykirk, kings of handmade leather goods, the Internet's favorite paper goods company Terrapin Stationers and San Francisco's Taylor Stitch.
Owen & Fred, out of Brooklyn, contributed soap and a camouflage shave kit, Duluth Pack designed two travel bags and Locally Grown offered an assortment of graphic tees. Despite the steep price points of some of the items these brands regularly release, Target's in-house team worked with each to include items that fit their ideal price, or co-designed custom pieces. With pieces ranging in price from $10 to $270 - and most falling under $100 - no small feat for domestically-produced goods. So, the collection won't destroy your wallet. But even if it did, you can pick up a new one there from Billykirk.
Target Collective is available now at Target.com.